Why Information Products?

The internet marketing business, selling information products can sometimes be a real adventure.... Much like panning for gold!

When it works, when you find gold in your pan, it's a lot of fun! And even when there's no gold in your pan, you're learning. You're learning how to pan, where to pan, and even what size pan to use.

You are learning the key to internet marketing success is selling information products!

So, I've been doing a lot of panning lately. And I've found a lot of gold. (Coming up with successful projects and information products seems to get easier the more you do!) But more important than finding gold, I've come up with what I think is a better way to find gold in the first place. (Hint: It has to do with information products ).

And that way is to . . .

While all the other miners are knee deep in mud panning for gold, I want to be the one standing on dry land selling them the pans (eg. information products), (or any other supplies they need).

This is the way fortunes were made in the Old West. (Levi Jeans to name just one.)

And it is the way fortunes are still being made today. By selling the tools miners (or entrepreneurs) need to find their fortune.

And that's what the "ultimate" product is all about. Showing YOU how to be the one who's selling the tools needed to make money.

Here's how it works:

You know all those books (or e-books), reports, and manuals you see advertised in the back of most magazines and on the Internet? The ones that show you "How To Start Your Own Direct Mail Business", or "How To Start Your Own Newsletter", "How To Start Your Internet eCommerce Business", or "How To Make $40 An Hour With Your Video Camera"? Well…

Those books, reports and articles (information products) are the back-bone of the direct marketing business. They have been around forever, and will continue to be, for years to come, one of the easiest and most profitable ways for people to get into the direct response business is selling information products.

It's a fact. Ask almost any successful entrepreneur and they'll ALL tell you that they started their road to millions by utilizing the RIGHT information products (whether it was selling it or buying it)! You have to first learn... and then teach others. This is how ALL successful people live their lives. (That's why super successful people in society always come out with an autobiography or books about their lives and experiences... FIRST THEY LEARN (trial and error and from their own mistakes and other's), THEN THEY TEACH (so other people can learn and benefit). 

Let's face it, we are in the "information age". Most of the newest millionaires in the past 5 years have ALL been associated in some way, shape or form to BOTH, the Internet and the selling/buying of information products!

There is no doubt about it. People will always be willing to spend money for information and ideas that will make them wealthier, wiser, and happier.

It is these stories, plus the ease of actually doing it, that tempts so many people to start out in this business by promoting various "how-to" books and reports.

It's also a well known fact that there is an estimated 57.2 million people wanting to get into the direct market/mail/response business each year and most of these people will get their start selling how-to publications which are nothing more than information products.

In addition, according to NUA Internet Surveys, by the year 2003, there will easily be well over 540 million Internet users worldwide (and growing at a rate of 6.2% each month!) and roughly 20%-25% will be interested in starting a home-based Internet business! Someone has to show them how, and most will learn by purchasing information products from someone.

The Internet has created opportunities for individuals like you & me to set up a business in the comfort of our own home and market to millions of people worldwide. It is just about the easiest place ever created to make money. That's because it now costs almost nothing to reach millions of prospects with instantly downloadable information products.

So, what good is this to you?... How can you take advantage of this once-in-a-lifetime Internet gold rush? (Let's face it, the Internet is truly a modern gold rush. Never again will any of us be able to make so much money in so little time with very little effort! - NEVER!)

Now the great news is you can profit from this & you are about to discover how to cash in on the most profitable business of the modern world:  Selling An Information Product! (Or several)

That's right my friend, selling information products on the internet is the quickest and easiest way to earn a lot of money, the honest way.

Even The Richest Man In The World Does It!

While I just revealed to you one of the best kept secrets for having a successful business (especially Internet business), it's now time to reveal Bill Gates' secret sales recipe!

Currently, the richest man in the world is Microsoft's CEO, Bill Gates.  A couple years ago, it was estimated that he made over 32.4 million dollars a DAY! (Yes, you read that correctly. A DAY, not monthly or yearly - every day!). I'm assuming he makes more now... he's been the "richest man in the world" for 5 years running and the distance between number one and two just gets wider and wider.

Anyway, let me share with you some of Microsoft's and Bill Gates' secrets for success.

Bill Gates' Success Recipe

Obviously, there are many variables leading to anyone's success, including Bill Gates', but here is the "meat and potatoes":

First, Bill Gates is the "boss" (or one of them) of the company; he works for himself. (You've got to go into business for yourself if you are ever going to be financially successful. You've got to stop making your boss rich and start making money for YOU!)

Second, he makes and sells products that are in very high demand. He knows what people need and want --then he solves their problems quickly and easily. (People are impatient and want their problems solved now, not next year.)

Lastly and most importantly, he sells products that have very low costs, yet extremely high mark-ups. (You have to know your margins. You'll never make money buying for $5 and selling for $8. The so-called "$3 profit" will go straight into your expenses... which means that you may actually lose money with such small mark-ups!)

This naturally leads us to the question of:

What Does Microsoft Actually Sell?

Well, I'll give you a hint - it starts with an "I" and ends with "N" . . . Give up? . . . Information! Yes, you guessed right, Microsoft sells information products - plain and simple!

They make programs (that are in high demand), put them on disks/CD-ROMs (or downloadable off the Net) that come with a book/manual (low cost), and sell them world wide with high mark-ups for almost pure profit.

Heck, even the second richest man in the world is in the "information business"! The CEO of Oracle, Lawrence Ellison, creates products that ALLOW information to be seen and used.

"Is Bill Gates or Lawrence Ellison a genius?" . . . maybe. "Is it very difficult?" . . . no way. "Can anybody do it?" . . . yes! "Can YOU do it?" . . . most definitely YES!

I hope by now you know that selling information products is the key to making money (regardless of your business or service... on or off the Internet)

No Shipping, No Packaging, and No Inventory Needed!

Listen, one of the biggest problems I used to face before the Internet was the fact that I had to ship and package all of my products. It was such a pain in the neck!

I always had to have inventory of my products (which cost a lot of upfront cash). Then, either I had to waste time everyday packaging and shipping the products, or I had to pay someone to do it for me (either way it was a lose/lose situation because I either wasted my time on printing out labels, packaging products and waiting in line at the post office... or I had to deal with incompetent and flaky employees!)

And get this, the worst part of it all was that I was a complete SLAVE to my business. There was no way in hell I could ever take a long vacation (more than a few days) because either I physically couldn't (because I had to take care of day-to-day business) or I mentally couldn't (because I was always worried I'd come back to a huge mess of paperwork or other problems).

Yeah, sure... I could have just hired an army of people. But who wants to deal with the extra headaches or overhead. Listen, I don't know about you, but I got into the home-based Internet business to REDUCE my stress, not increase it!

Everything Is Downloadable!

Anyway, thanks to the wonder of the Internet, my entire business is on total automatic pilot (thank God!). The cool part is that you can do the same.

Everything is completely downloadable so you never have to worry about inventory, packaging and shipping, employees or any of that. Plus, you can run your business from anywhere in the world. All you need is a computer, Internet access, (which you ALREADY have!), and high quality, in demand information products to sell!

"Why Invent Mediocrity, When You Can Copy Genius?"

That's an excellent quote I picked up from a fellow marketer a few years back. What this means is that you should see what is working and try to duplicate it.  Why go through all the trouble of inventing something new, that you don't even know will ever work, when you can easily learn from and duplicate something that has been a proven success? The information products in Fast Track Profits were packaged to get you where you want to go fast. Take a look and see if you don't agree. Click here.